Strategic Marketing Support

HPI designs and supports with the implementation of integrated strategic marketing projects, including with strategic product launch, with an emphasis in therapeutic areas where a multi-disciplinary approach to product launch is required. 

Services in this area may include population and patient surveys, definition and quantification of evidence-based public health unmet need, definition and validation of launch key value drivers, research in health system structure and organization optimization, support with definition of optimal patient pathway to care etc.